Project Management/ Community Management/ Social Media Marketing/ Forum Development and Management

Introduced AI solutions (ChatGPT, Midjourney, Canva) to empower interns in designing and independently executing social projects. Taught cross-departmental colleagues AI application for enhanced work efficiency in company-wide meetings, publicly praised by CEO and incorporated into a guidebook for new colleagues
Led routine department meeting on community management, analyzing account growth trends and management strategies of 10+ benchmarked accounts, with samples covering cross-strait, Japan and Korea, and European and American cosmetic accounts. Studied the future development opportunities of cosmetic and beauty-related fields, and focused on promoting short video and audio projects to help accounts grow by 30+% within one year
Strategically planned and managed an Instagram account that grew followers and media reach by 30% in one year (from 150,000 to 220,000 followers)
Analyzed Instagram account performance using data tools such as lookerstudio, conducted detailed research on AIGC, and implemented marketing strategies and campaigns. Further enhanced the brand's influence in the beauty industry by collaborating with KOLs
Established standard operating procedures, directly managed 6 interns, and taught community operation skills to improve work efficiency and ensure quality output
Proposed cross-departmental marketing strategies and collaborated with colleagues from different countries to execute community outreach projects. Conducted prior research and analysis of Asian industry marketing models, and used quantitative analysis and creative visual effects in the presentation of the cross-departmental proposal, resulting in successful implementation and outstanding results of 200,000+ exposure

Hi！我是郭品妤，在星擘文化（寧波）有限公司 – 新媒體創業公司擔任創始人及COO，擁有，個人特色為 ，期待和你建立職場人脈

Hi！我是郭品妤，在星擘文化（寧波）有限公司 – 新媒體創業公司擔任創始人及COO，擁有，個人特色為，期待和你建立職場人脈